Bollywood City - News - Shahrukh Khan to play lead in forthcoming venture by Yashraj Films

New Delhi: Shahrukh Khan has been signed by Yashraj films for their next venture to be launched shortly.Shahrukh will play the lead in the venture, yet untitled, to be directed by Shimit Amin, trade sources said.Rest of the cast is being finalized. Shooting will commence in mid-2006, the sources said.UNI AR X X X Bollywood's penchant for Hinglish titles New Delhi, Oct 28 (UNI) Giving Hindi films ‘Hinglish’ titles seems to have become a fashion with filmmakers in Bollywood these days! This is specially so if one casts a look at titles of various films released over the last month. Be it ‘Chocolate’, ‘Kal-Yesterday and Tomorrow’, Mumbai Godfather’,’Sauda-The Deal’, ‘Rain’, ‘Vishwas-The Power of Truth’, every other film seems to have either English, or a mix of Hindi and English titles.The reason, as Chahat Khanna, an actor of the forthcoming film ‘The Film’, pointed out is that ‘’a majority of these filmmakers feel that giving English titles to their films or adding English appendages to them, would enhance the acceptability of their films before the multiplex audience, which is the target audience of a majority of filmmakers these days in view of the burgeoning of multiplexes in the country’’.That the penchant for English titles is not limited to small filmmakers alone is evident from the fact that a number of big budget ventures in the past as well as those in the coming months also have English titles.The big budget films with English titles released in the past include Ketan Mehta’s ‘Mangal Pandey-The Rising’, Boney Kapoor’s ‘No Entry’, Vivek Agnihotri’s ‘Chocolate’, Ramgopal Verma’s ‘D Company’, ‘James’ and ‘My Wife’s Murder’.Among the forthcoming ventures with English titles are Vashu Bhagnani’s ‘Shaadi No 1’, being released on Diwali, Ramesh Sippy’s ‘Bluffmaster’, Yash Chopra’s ‘Nikki ‘N’ Neal’, Sojoy Ghosh’s ‘Home Delivery’ or, for that matter, Deepak Tijori’s ‘Tom Dick and Harry’, all of which are slated for release over the next two months.